The studio is live today, on invitation. The iPhone and Android apps are still in development. What follows is what the thing does, not a manual for it: the full reference, screen by screen, is linked at the bottom.
Two jobs, one studio
If you run the business, your job is recording your own videos. The eight below, plus quotes, comparisons of the products you recommend, and the ones that answer why somebody should choose you. That is most of what a client actually does here.
If you run campaigns for other businesses, it is the other shape entirely: one take, personalised for every person on a list, held for review, released as a batch. That is the half this site has described so far, and it is the smaller half.
An owner never sees the campaign machinery, and is not missing anything. It exists to run outreach on behalf of a business, which is a different job from being one.
The eight, recorded once
The set a service business records once and uses everywhere. Eight numbered jobs rather than eight recordings: Claims is four clips and Customer Journey is two, so the finished set runs to thirteen videos. The numbers below are your plan's numbers, and the ones each finished video is emailed to you under.
The scripts are written in your plan, out of your own answers, before the studio is opened. What you record is what you already worked out.
- 1
FAQ
The seven questions you get on every quote, answered once, in one video. It stands in for you in the conversation you are not in, the one that happens at the kitchen table after you leave.
8 to 12 minutes, one sitting, on a real job site
Where it goes. Your website's pre-quote page, your enquiry auto-reply, and an unlisted YouTube link. Sent the moment somebody enquires, before the site visit.
- 2
Bio
The digital handshake. The buyer meets you before you knock on the door, so you arrive as somebody they have already met.
60 to 90 seconds, straight to camera, filmed in your world rather than an office
Where it goes. Your email signature, your About page, your CRM auto-reply, and the cover of your quote PDF.
- 3
Landing Page
Defuses the four fears somebody is holding while they look at your contact form and decide whether to fill it in.
60 to 90 seconds, straight to camera
Where it goes. Beside every contact form on your website, so it starts the second a visitor opens the form.
- 4
Claims
Stop saying things and start showing them. Four separate clips, each one proving a single claim on camera rather than asserting it.
60 to 90 seconds each, four clips rather than one
Where it goes. Your service pages, one claim per page, the proof section of your home page, and pinned on YouTube.
- 5
Cost
The first question anybody asks, which is what this costs. It answers with the market range and the things that drive it, deliberately not with your own price.
5 to 7 minutes, filmed on site, walking through what moves a number up or down
Where it goes. Your pricing page, and the pre-quote SMS, so buyers arrive at the visit with realistic expectations.
- 6
Pricing
How you charge. What is included, and what happens when the scope changes. Cost is about the market; this one is about your commercial model.
4 to 6 minutes, straight to camera
Where it goes. Inside the quote itself, on page one or in the follow-up email, so the buyer reads the number with context.
- 7
Fit
Who you are for, and who you are not for. The velvet rope, and the one where turning work away in public is the entire point.
3 to 4 minutes, straight to camera, in a slightly more serious register than the rest
Where it goes. Your About page, and quote follow-ups: before consultation for a low-fit lead, after the quote for a hesitant right-fit one.
- 8
Customer Journey
A real customer telling their own story: the fear before, the experience during, the result after. The one video in the set where you are not the person on camera.
Two videos with two different customers, 3 to 5 minutes each, at their place
Where it goes. Case study pages, pinned on YouTube and social, and the follow-up to somebody sitting on the fence.
What happens to a take
The dead air comes out, captions are burned in, and the finished video arrives in your inbox with where it goes and a link to it in your library. The uncut original is kept as well.
A long video is filmed in sections rather than as one unbroken file, and that is what makes an eight to twelve minute FAQ worth making at all. One fluffed answer is ninety seconds of work to record again instead of an afternoon, and the rest of the video is untouched.
The other videos
A quote video. Walk the job, say what you are quoting and why, and send it to that one person as a link. No script and no background, because the place is the background. The same shape covers a site visit report, a progress update, a variation, or an explanation of why the number moved.
A comparison. Two things side by side on the page they open, so the difference between the option you recommend and the one they asked about is seen rather than argued. It does not have to be two websites: two products, two finishes, two approaches, or the same thing before and after.
Why choose you. Videos 2, 7 and 8 already are this, recorded once. Bio makes you a person, Fit says who you are not for, and a customer says the rest in their own words.
Any of them becomes a link that opens one video and nothing else, with a passcode on it if it should not travel further. The person watching needs no account.
One video, a list of people
The campaign side, and the part a business recording its own videos never opens. One take is recorded once and rendered against every row on the list: each prospect's own website, their Google profile, their live visibility check with the costliest gap circled. Every one of them gets a page with their name on the work and your face on the promise.
Nothing sends on its own. A batch is held until somebody has looked at it, and saying the creative is right is deliberately a separate authority from sending it, so the person who approves does not have to be the person who releases.
Afterwards: sent, opened, watched and replied, counted per campaign so you can see where people stop. Watch depth is how far somebody actually got rather than whether they pressed play, and it only ever moves forward, so rewatching does not inflate it.
Why the same product does all of that
Because none of it is built in. Two choices decide what any given video is for, and everything downstream of them behaves identically.
The words you read, and what is on screen behind you. Change either one and the same machinery is doing a different job.
The script is the whole of what a video says. Change it and the same recorder, the same review, the same sending and the same tracking run a first approach, a follow up, an onboarding message, an update to people you already work with, or a recruitment pitch. Nothing else has to change with it.
The background is what a video is about: a live read of how somebody shows up, their own website, their Google listing, two pages side by side, or your own branded slide that needs nothing about them at all. Point it at a different address and an identical script is a different campaign.
They constrain each other in exactly one place. A script that refers to something circled on screen can only be read over a background that draws a circle, and the studio checks that pairing rather than letting it through and failing at send time. Everything else about the two is free.
The full reference
Every function of the studio, grouped the way the app is, is at trustreelstudio.com/studio/help. It is written for somebody already inside the studio, and it is public on purpose: working out whether this does the thing you need should not require holding a link first.
Why it is built this way, with a camera that stays a camera and never becomes a synthesiser, is the driver's seat.
If one of those two jobs is yours, request an invite.